If you have ever driven or taken a ride in a Mazda, you know how much fun they are. Mazda has recently made moves to make their vehicles not only engaging to drive, but amazing to look at it and sit in. With these changes, Mazda is moving upscale with more luxurious finishes, materials, and features.
According to market research, car shoppers used words like “fun,” “sporty,” “cheap,” “red,” and “youthful” to describe the Mazda brand. While these are great descriptors, Dino Bernacchi, Mazda Chief Marketing Officer, wanted to start changing the overall impression of the brand. He wanted to start moving the brand to a place between mass market and luxury.
To see this upscale move in action, check out models like the range-topping Signature trim level on the CX-9. This model comes standard with all-wheel drive, premium Santos Rosewood trim detail, Nappa leather, climate-controlled seating, and numerous advanced safety features including Pedestrian Detection.
Some new Mazda vehicles also come with premium driving features like the G-Vectoring Control Plus stability technology. When the vehicle is turning a corner, the system lightly applies the brakes for a smoother ride, especially when driving over slippery surfaces.
Experience the brand’s more sophisticated refresh when you stop by Hiley Mazda of Hurst to test drive a shiny new 2019 Mazda.